MUHAMMAD SAFEER
ABOUT
Email Marketing Specialist
Karachi, PK
msafeeerr@gmail.com
SKILLS
Email Marketing
Klaviyo, Mailerlite & Mailchimp
Segmentation & Targeting
Flows Setup & Management
Email Template Design
Email Copywriting
Graphic Designing
Figma, Photoshop & Illustrator
Social Media Management
HTML & CSS + Responsive
Microsoft Office
CERTIFICATIONS
Klaviyo Product Certificate
Elevate Email Marketing with Push Notification
Email HTML Design
Advanced Email Marketing
EXTREME COMMERCE - MARCH, 2021
Visual Elements of User Interface Design
Graphic Designing
WORK EXPERIENCE
Klaviyo Email Marketing Tech Manager / Pisgah Peaks Ventures
Aug 2025 - Current
United States - Remote Part-Time
- Build and optimize email flows & campaigns in Klaviyo and Shopify.
- Manage technical setups, integrations, and advanced segmentation.
- Design and implement responsive email templates with Figma/HTML.
- Analyze performance metrics to improve deliverability and revenue.
Head Of Email Marketing / Druids Golf
Mar 2022 - Current
United Kingdom - Remote Full-Time
- Drove 30% of monthly revenue ($500k+) through high-impact email campaigns.
- Expertly managed Klaviyo, MailerLite, and Sendlane for campaign execution.
- Owned full campaign lifecycle: strategy, design, copy, A/B testing, and optimization.
- Built advanced segmentation models and leveraged data insights to improve ROI.
- Collaborated closely with design and product teams to align on brand and performance.
Email Marketing Specialist / Freelance
Mar 2021 - Current
Upwork / Fiverr
- Built data-driven flows (welcome, abandoned cart, post-purchase) using Klaviyo, Mailchimp, and MailerLite.
- Expert in optimizing email performance via A/B testing, advanced segmentation, and detailed analytics reporting.
- Helped e-commerce brands turn email marketing into consistent revenue streams through strategy and execution.
Graphic Designer / CX Analytica
Mar 2021 - Mar 2022
Karachi, PK - Remote Part-Time
- Designed social media creatives and ad visuals for multiple brands.
- Developed engaging design concepts to support marketing campaigns.
- Collaborated on brainstorming and execution of brand-focused visuals.
Social Media Marketer / Dellsons Associate
Sep 2021 - Nov 2021
Karachi, PK - On-Site Full-Time
- Designed social media posts, flyers, logos, and certificates.
- Managed and optimized company social media accounts.
- Supported marketing campaigns through creative design and content.
Graphic Design Intern / Uncia Productions, LLC
Aug 2020 - Nov 2020
New York USA - Remote Internship
- Brainstormed different ideas with the multinational team to improve the content.
- Discussed Creative Ideas to improve brand designs.
- Created social media posts/content for podcasts.
EDUCATION
MBA MARKETING
BAHRIA UNIVERSITY
2023 - 2025
M.A (CRIMINOLOGY)
UNIVERSITY OF KARACHI
2020 - 2021
B.A (HONS.)
UNIVERSITY OF KARACHI