Avatar

MUHAMMAD SAFEER

ABOUT


Email Marketing Specialist

Karachi, PK

msafeeerr@gmail.com

in/muhammadsafeer

Behance (Portfolio)


SKILLS

Email Marketing

Klaviyo, Mailerlite & Mailchimp

Segmentation & Targeting

Flows Setup & Management

Email Template Design

Email Copywriting

Graphic Designing

Figma, Photoshop & Illustrator

Social Media Management

HTML & CSS + Responsive

Microsoft Office


CERTIFICATIONS
Klaviyo Product Certificate

KLAVIYO ACADEMY - JAN, 2025

Elevate Email Marketing with Push Notification

MAILERLITE ACADEMY - AUG, 2024

Email HTML Design

W3Schools - JULY, 2025

Advanced Email Marketing

EXTREME COMMERCE - MARCH, 2021

Visual Elements of User Interface Design

CALIFORNIA INSTITUTE OF THE ARTS – COURSERA - MAR, 2020

Graphic Designing

DIGISKILLS PAKISTAN – MOIT - OCT, 2019

WORK EXPERIENCE

Klaviyo Email Marketing Tech Manager / Pisgah Peaks Ventures
Aug 2025 - Current
United States - Remote Part-Time
  • Build and optimize email flows & campaigns in Klaviyo and Shopify.
  • Manage technical setups, integrations, and advanced segmentation.
  • Design and implement responsive email templates with Figma/HTML.
  • Analyze performance metrics to improve deliverability and revenue.
Head Of Email Marketing / Druids Golf
Mar 2022 - Current
United Kingdom - Remote Full-Time
  • Drove 30% of monthly revenue ($500k+) through high-impact email campaigns.
  • Expertly managed Klaviyo, MailerLite, and Sendlane for campaign execution.
  • Owned full campaign lifecycle: strategy, design, copy, A/B testing, and optimization.
  • Built advanced segmentation models and leveraged data insights to improve ROI.
  • Collaborated closely with design and product teams to align on brand and performance.
Email Marketing Specialist / Freelance
Mar 2021 - Current
Upwork / Fiverr
  • Built data-driven flows (welcome, abandoned cart, post-purchase) using Klaviyo, Mailchimp, and MailerLite.
  • Expert in optimizing email performance via A/B testing, advanced segmentation, and detailed analytics reporting.
  • Helped e-commerce brands turn email marketing into consistent revenue streams through strategy and execution.
Graphic Designer / CX Analytica
Mar 2021 - Mar 2022
Karachi, PK - Remote Part-Time
  • Designed social media creatives and ad visuals for multiple brands.
  • Developed engaging design concepts to support marketing campaigns.
  • Collaborated on brainstorming and execution of brand-focused visuals.
Social Media Marketer / Dellsons Associate
Sep 2021 - Nov 2021
Karachi, PK - On-Site Full-Time
  • Designed social media posts, flyers, logos, and certificates.
  • Managed and optimized company social media accounts.
  • Supported marketing campaigns through creative design and content.
Graphic Design Intern / Uncia Productions, LLC
Aug 2020 - Nov 2020
New York USA - Remote Internship
  • Brainstormed different ideas with the multinational team to improve the content.
  • Discussed Creative Ideas to improve brand designs.
  • Created social media posts/content for podcasts.

EDUCATION

MBA MARKETING

BAHRIA UNIVERSITY

2023 - 2025
M.A (CRIMINOLOGY)

UNIVERSITY OF KARACHI

2020 - 2021
B.A (HONS.)

UNIVERSITY OF KARACHI

2018 - 2020