MUHAMMAD SAFEER
ABOUT
Email Marketing Specialist
Karachi, PK
msafeeerr@gmail.com
SKILLS
Email Marketing
Klaviyo, Sendlane & Mailerlite
Segmentation & Targeting
Automation Flows Setup & Management
Email Template Design
Social Media Marketing
Graphic Designing
Adobe Photoshop & Illustrator
Social Media Management
HTML & CSS + Responsive
Microsoft Office
CERTIFICATIONS
Advanced Email Marketing
EXTREME COMMERCE
MARCH, 2021
Visual Elements of User Interface Design
CALIFORNIA INSTITUTE OF THE ARTS – COURSERA
MAR, 2020
View Certificate
WORK EXPERIENCE
Email Marketing Specialist (HOD) / Druids Golf Ltd
March 2022 - Current
United Kingdom - Remote
- Generated 30% of total monthly revenue through successful campaigns ($300k+).
- Tools: Klaviyo, Mailerlite, Sendlane, Shopify.
- Managed all aspects of email marketing campaigns, including design, content creation, and A/B testing.
- Collaborated with cross-functional teams, such as design and product, to ensure successful campaign execution.
- Created complex segmentations for email marketing campaigns.
- Passionate about creating impactful marketing campaigns that engage with the audience.
- Analyzed campaign performance and made data-driven decisions to improve future campaigns.
Email Marketing Specialist / Freelancing
March 2021 - Current
Freelance - Remote
- Specialized in Klaviyo, Mailchimp, and MailerLite to build data-driven flows like welcome, abandoned cart, and post-purchase.
- Expert in optimizing email performance via A/B testing, advanced segmentation, and detailed analytics reporting.
- Helped e-commerce brands turn email marketing into consistent revenue streams through strategy and execution.
Graphic Designer / CX Analytica
Nov 2021 - March 2022
Karachi, PK - Remote
- Designing Social Media Posts
- Creatives for Ad Designs
- Brainstorm design ideas for different brands
Social Media Marketer / Dellsons Associate
Sep 2021 - Nov 2021
Karachi, PK - On-Site
- Designed Social Media Posts, Flyers, Logo & Certificates
- Managed Social Media Accounts of Dellsons Associates
- Social Media Marketing
Graphic Design Intern / Uncia Productions, LLC
Aug 2020 - Nov 2020
New York, USA - Remote
- Brainstormed different ideas with the multinational team to improve the content.
- Discussed Creative Ideas to improve brand designs.
- Created social media posts/content for podcasts.
EDUCATION
MBA MARKETING
BAHRIA UNIVERSITY
2023 - 2025
M.A (CRIMINOLOGY)
UNIVERSITY OF KARACHI
2020 - 2021
B.A (HONS.)
UNIVERSITY OF KARACHI